Space Coast Credit Union Melbourne – Space Coast Credit Union expanded its footprint significantly when it merged with East Florida Financial Credit Union in 2009, expanding its membership to 14 counties on Florida’s East Coast – from Flagler County to Miami-Dade County.
Including the merger, Space Coast has 13.6 million potential members, ranking 7th on CU’s list of the most potential members in the market based on Q3 2016 call reports.
Space Coast Credit Union Melbourne
Carmen Dobbins, director of retail services for the Miami-Dade region, told the CU Journal that the East Florida Fund will not be asking the Charter Space Coast community to expand its membership base by joining CU.
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“On the contrary, it is the result of integration,” he said. “We chose to join EFFCU because of the opportunity to increase our productivity and reduce our dependence on the economic conditions of certain countries.”
Miami-Dade is the seventh most populous county in the United States, Dubbins noted. Space Coast CU doesn’t see its total population of more than 6 million people as an “opportunity,” he said. Instead, he emphasized, it is the existing membership and the communities immediately served by its branches that credit unions consider the potential for increased productivity.
SCCU does not have a goal of “growing membership,” Dubbins said. “We are careful not to distract from our mission of providing value to our existing member-owners by focusing on acquiring new members,” he said. “Instead of focusing on existing growth targets, we believe that growth will result from our member service.”
In setting goals, Tippins said, the board evaluates CU’s ability to drive productivity and increase productivity. It also tracks member engagement, which measures a member’s active engagement with the credit union, including services such as online and mobile banking, direct deposit and card usage.
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“We believe we have an excellent opportunity to leverage our extensive branch network to drive deposit growth through business members by offering a competitive free business account and a fast and convenient experience.”
Marketing strategies vary by region and product, Dabanez continued. Focus remains on SCCU’s northern markets – where CU enjoys strong brand awareness and market share. In the more populous Broward and Miami-Dade counties, the Space Coast CU brand is still “relatively unknown.” Therefore, the aim is to increase the “incremental” awareness of the brand, using its “member following” brand as a key point of differentiation.
“Brand awareness is achieved through reach and frequency, so our southern markets use more mass media to fill the top of the sales funnel, while our northern markets emphasize more digital media and the purchase journey.” In touch with members as soon as possible MELBOURNE, FL – Space Coast Credit Union is expanding its network of 56 branches, with three additional branches expected to open in 2013. The first branch opened last January in Vero Beach, Florida. It opened at 2750 9th Street SW. Corner of Oslo Street and 27
The credit union also announced the relocation of its Doral, Vero Beach, Ryanwood and Port St. The expansion and relocation is part of an overall branch strategy to improve member convenience.
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“SCCU understands that our members are busy and we value their time,” said Heather Hickman, SCCU vice president of retail branch administration. “We want to serve members wherever they’re most comfortable banking, when they’re home from work or when they’re at work.”
Wrapping things up in 2013, SCCU’s new Oslo branch celebrated its grand opening with a ribbon-cutting ceremony on Thursday, February 7, highlighting a week of special giveaways and promotions. All three branches now serve the Vero Beach area.
On January 22, the Doral branch moved to 9735 NW 41st Street, Doral, FL. It holds its grand opening week from February 4-8. Additionally this spring, the SCCU Vero Beach Ryanwood branch will relocate to 6600 20
St., Vero Beach, FL on February 19th at Plantation Plaza. The Plantation Plaza branch will have its grand opening weekend March 11-15 with lots of promotions and giveaways for members and non-members alike. The final migration will take place later this spring at the Port St. John, which will move to an independent location off US 1.
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The Vera branch of the credit union will be located near the corner of Stadium Parkway and Vera Boulevard and is scheduled to open in early summer. SCCU will have two branches to serve the Vera community with the Battery branch location on Wickham Road next to the headquarters building. The Miami Springs branch will open in late summer/early fall and will be SCCU’s seventh branch in the community.
In addition to its branch network, SCCU also offers members easy access to over 100 ATMs, online banking and the latest mobile banking accounts.
Space Coast Credit Union was established in 1951 and is headquartered in Melbourne, Florida. The credit union serves 376,000 members with $3 billion in assets through 57 branches and more than 100 ATMs located in Florida and its website, SCCU.com. Membership at Space Coast Credit Union is open to anyone who lives or works in Florida. Locations can be found at SCCU.com/locations.MELBOURNE, FL (June 5, 2015) – Space Coast Credit Union (SCCU) recently celebrated the grand opening of its 58th branch in 2005 in Indianland, Florida.
The new branch is conveniently located near the intersection of A1A and 192 in Indian Atlantic. The new location offers a full portfolio of financial services, including safes with the latest self-service technology that uses fingerprint authentication. Within weeks of opening, the branch has already welcomed 69 new members and closed more than $320,000 in car loans.
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“SCCU sees branches as an important part of our service delivery. They are not only a place to transact, but also to get financial advice from people who have your best interests at heart,” said Beverley Barnwell. , “This new branch will serve approximately 4,300 current members and thousands of potential members living in coastal areas of India and Melbourne are benefiting,” said SCCU North Brevard director of retail sales.
In addition to its network of branches, SCCU offers members 24-7 free online and mobile banking services and access to their accounts through more than 110 ATMs. Additionally, new and existing members can easily apply for home and auto loans through Express Sales over the phone and home visits through ExpressSign.
Space Coast Credit Union was established in 1951 and is headquartered in Melbourne, Florida. The credit union serves 300,000 members with more than $3 billion in assets through 58 branches and more than 100 ATMs located throughout Florida and its website sccu.com. Space Coast Credit Union is open for membership to anyone who lives or works in fourteen Florida counties. Locations can be found at sccu.com/locations.MELBOURNE, FL (April 8, 2015) – Space Coast Credit Union (SCCU) held the grand opening of its new West Miramar branch located at 15900 Miramar Pkwy, Miramar, FL 33027. Senior members from near and far attended the inauguration of the new branch along with SCCU staff from the former Miramar branch.
Opening ceremonies for the new branch were held March 9-13, with a ribbon cutting on Wednesday, March 11.
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. Additionally, local residents should be encouraged to visit the new branch by April with special offers or auto loans for new members who open a checking account at SCCU.
The new, more convenient location is a full-service lobby that now includes safe deposit boxes. Members can access the full portfolio of financial services in the lobby Monday to Thursday from 09:00 to 16:00 and Friday from 09:00 to 18:00. Members can enjoy the speed and convenience of running Monday through Thursday from 7:30 a.m. to 5 p.m., Friday from 7:30 a.m. to 6 p.m., and Saturday from 9 a.m. to 1 p.m. .
“We have supported the loyal members of West Miramar for 17 years and are now excited to offer them a more convenient location with additional services such as safe deposit boxes.” says Chris Matthews, vice president of retail services. “As a member watchdog, we are always looking for ways to save our members time and money. We have installed over 300 new members since the branch opened.”
As part of their ongoing efforts to provide even more convenience to their members, SCCU is constantly reviewing its branch network and plans for 2015 include further relocations and new branch openings. SCCU offers instant 24-7 access to members through its ATMs and shared service locations, online banking and mobile banking.
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SCCU’s commitment to convenience and speed of service is clearly demonstrated by their Express Sales model, which enables new and existing members to open an account or apply for a home or car loan over the phone from anywhere. Employees at SCCU use the knowledge gained from every experience and transaction to advocate and guide SCCU members in all their endeavors, whether in branch, online or over the phone.
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