Space Coast Credit Union Headquarters Melbourne Fl – Spaceship Credit Union was founded in 1951 with seven founding members and serves 29 counties with more than 50 branches covering Florida’s East Coast.
Spacecraft Credit Union (SCCU) collaborated to redesign their public marketing website. The existing SCCU.com is built on an older version of Kentico and does not always follow Kentico development best practices. Because of this, the day-to-day management of a website can be tedious and require developers to perform the simple task of updating content.
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The primary goal of the website redesign is to create a platform that provides SCCU’s sales team with the latest content, including information, interest rates, decision-making tools and common banking solutions, to provide credit union members with up-to-date content. problems. Such as processing a lost or stolen credit card or finding a branch in your area.
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Design and build a new website that includes a flexible “generic content template” that can be used for any content that does not have SCCU’s flexible page template. This flexibility allows you to create content and create pages without the help of a developer.
As a result of this updated website, SCCU took full control of all website content and found it to be simple and easy to implement, yet powerful and easy to update. Content categorization and workflows are also streamlined to facilitate the content creation and distribution process.
I choose my business partners based on their core values, they are a good choice for us because of their professionalism, attention to detail, responsibility, flexibility and enthusiasm. They stand out for the honesty and pride they take in their work. They truly believe in positive and transparent communication. These are all we stand for, and I see these in them. Laura Richard SVP Marketing, Space Coast Credit Union Space Coast Credit Union merged with East Florida Financial Credit Union in 2009 to expand along Florida’s east coast from Flagstaff County to Miami-Dade County.
Including the merger, Spacecraft has 13.6 million potential members, making it the seventh largest market for potential members, according to its third-quarter 2016 report.
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Carmen Tapanes, director of retail services for the Miami-Dade area, told CU Magazine that the space rental community is not looking to expand its membership through a merger with East Florida Financial CU.
“Maybe it’s a combination,” he said. “We chose to merge with EFFCU because we have the opportunity to increase our productivity and reduce our dependence on the economic conditions of certain countries.
Tapanes noted that Miami-Dade is the seventh most populous county in the United States. Spaceship CU doesn’t consider its population of more than 6 million “opportunities.” Instead, he says he sees the potential for increased credit union productivity in existing memberships and the immediate community that works in his branches.
Tapanes said SCCU doesn’t have a goal of “extreme growth.” “We are careful not to distract from our mission of valuing our existing members by focusing on acquiring new members,” he said. “Instead of focusing on the goal of increasing balance, we believe that growth will come from our membership services.”
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In setting the target, Tapanes said the management team assessed CU’s production potential and production development opportunities. It tracks member engagement, which measures members’ active engagement with the credit union, including services such as online and mobile banking, direct deposit and card use.
“We believe we have a great opportunity to expand our extensive branch network to attract more deposits through our business members by offering free, competitive trading accounts and a quick and easy experience.”
Marketing strategies vary by region and product. Tapas continued. In SCCU’s northern markets – where CU enjoys strong brand awareness and market share – the focus is retention. In the more populous Broward and Miami-Dade counties, the Coastal CU brand remains “unknown.” Therefore, the aim is to “raise” brand awareness through the key differentiating method of “observing” the brand.
“Brand awareness is achieved through reach and frequency, so mass markets are sold in our southern markets and complement the top of the sales network as emphasized in our northern markets. Focus more on digital media to connect with members sooner. MELBOURNE, FL — Spaceship Credit Union plans to open three more branches in 2013, Tapanes said. The first branch opened last January at 2750 Vero Beach, Florida, at SW Oslo Avenue 9th and 27th Street.
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The credit union announced Doral, Vero Beach, Ryanwood and Port St. John. The expansion and relocation is part of the branch’s overall strategy to improve member convenience.
“SCCU understands that our members are busy, and we value their time,” said Heather Hickman, vice president of SCCU Retail Branch Administration. “We want to serve our members in places that are convenient for them to leave their workplaces or during work hours.”
SCCU’s new Oslo branch was established in 2013 and celebrated its opening with a ribbon-cutting ceremony on Thursday, February 7, during a week of special offers and promotions. This leaves three branches serving the Bay Vero area.
On Jan. 22, the Doral branch moved to 9735 NW 41st St., Doral. It also opened the week of February 4-8. Additionally, the SCCU Vero Beach Ryanwood branch will move to 6600 20th Street this spring.
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February 19th at Plantation Fields, Vero Beach, FL. The Plantation Branch is open every week from March 11th to March 15th with lots of promotions and offers for members and non-members alike. The last move, which took place this spring, moved to Port St. John 1, who will move to a voluntary location outside the United States.
The Viera Credit Union branch, located at the corner of Stadium Park and Viera Boulevard, will open in early summer. SCCU will have two branches serving the Viera community, the Bethre branch located next to the headquarters building on Wickham Street. The Miami Springs branch will open in late summer/early fall and will be SCCU’s seventh branch in the community.
In addition to its network of branches, SCCU offers members over 100 ATM accounts, online banking and many new mobile banking services.
Spaceship Credit Union was chartered in 1951 and is headquartered in Melbourne, Florida. The credit union serves more than 376,000 members with more than $3 billion in assets throughout Florida and through its SCCU.com website through 57 branches and more than 100 ATMs. Spacecraft Credit Union is open to anyone who lives or works in the Florida counties it serves. Locations are available at SCCU.com/locations.
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