Entry Level Seo Specialist Salary – SEO salaries are a hot topic. In fact, it’s fair to say that most digital agency salaries are a hot topic!
However, the transparency of payment for services is always bad. Transparency is also not like an on/off switch. It can be gradually increased or improved. For example, this includes greater visibility into salary overviews, salary progression guidelines and average salaries by department/position. Agencies remain traditional when it comes to salary secrecy.
Entry Level Seo Specialist Salary
Fortunately, recently there have been better insights to help you find the average SEO marketing salary. According to research conducted by PayScale in the US, pay (or the lack of it) is the number one reason employees leave a job. In fact, the only reason is salary. Many factors are often responsible, but it is still significant that a quarter of people who want to leave their current job cite salary as the main reason.
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We wrote this guide because we believe there is a lack of transparency in the digital marketing industry regarding SEO fees. Greater transparency has several benefits for agencies:
Knowing the average SEO salary across the industry can be very helpful as there are different SEO roles, experience levels and market rates in almost every country in the world.
However, Search Engine Journal conducted a 2021 An SEO Salary Survey of over 2,300 SEO professionals found that the average annual salary of all respondents was between $50,000 and $74,000. Note that 61 percent Survey respondents were from the US, 12% from India, 3.8% from the UK, 2.4% from Canada, and the remaining 20% spread across 88 countries.
In fact, the United States was not represented in this study, as only 26% of the global SEO workforce are SEO professionals in the United States (according to LinkedIn, there are 3.6 million SEO professionals worldwide, of which 932,000 are national).
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Real Agency Salries is a project created by agency professionals Cole Habersham and Rachel Kennedy to aggregate agency salary data for sales professionals from around the world into a transparent Google Sheet. Although they have over 4,800 offers, only 21 are from SEO professionals. This hides the fact that SEO work is done by agency workers whose job titles do not include “SEO” or “Search”. Roles like digital strategist or digital specialist are generally general roles that always include SEO work.
This SEO salary is more than $12,000 more than the top ranking in a search engine magazine. What does this tell us? Something we all know anecdotally:
Your location in the world (country and city) has a big impact on the “market rate” of local SEO pay and may be the biggest factor SEO professionals understand.
There is evidence that client-side SEO pay is higher than agency. For client-side professionals, factors such as company size, industry, and the maturity of the SEO job will play a large role in determining salary. When it comes to agencies, the size of the agency doesn’t matter; more about direct demand for SEO services from clients or potential clients.
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Of course, the more experienced a person is, the higher the salary they can command. Regardless of location; years of experience + compelling case studies help you earn above average SEO salary.
As we saw above in Real Estate Agency Salaries, SEO functions are often overshadowed by other digital generalist roles in agencies. Similar to branding, SEO duties are handled by digital marketers or marketing managers in smaller organizations.
SEO analysts, also known as SEO strategists, are responsible for researching, planning, reporting, and optimizing SEO projects. In an agency environment, this person might be a member of the planning/strategy or digital team.
While an SEO analyst can do execution work, they usually focus on the strategic side of SEO marketing. This includes in-depth research and data processing, identifying new insights and curating data into actionable strategies to achieve project/client business objectives. It’s rare for an SEO analyst to be the only person on a team responsible for SEO. They are usually accompanied by an SEO specialist or SEO content writer who focuses on content execution/production.
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In any project, many SEO tasks are often performed simultaneously, so the SEO analyst needs to measure everything and determine what worked, what didn’t, and what needs to be fixed/fixed for future events.
The average starting salary for a junior SEO analyst is $23,500 per year. This may include the role of SEO Coordinator and other input duties. Salaries for senior SEO analysts can start at $89,500 per year or more, depending on the organization.
Elvis is an SEO Analyst at SelfCraft Media and spends his days reviewing various SEO blogs and websites and creating in SEO style.
“In the beginning, I was a bit skeptical about the industry, but I gained knowledge that helps make work more fun and meaningful. Working as an SEO analyst for more than 3 years, I managed many projects from which I learned a lot and never looked back.
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Ever since Elvis started working in SEO, it has gotten harder over the years. He has seen many trainees struggle and leave the industry. But that’s okay, he says, because it’s a smart people’s field where only the smart will survive.
SEO Specialist includes the duties of an SEO Analyst PLUS content production, link building, and website optimization. Of course, how many other SEO people are on the team can depend on whether the role is turnkey or focused on the execution side.
For SEOs who are the only SEOs on the team, their responsibilities IN ADDITION to the SEO Analyst role above:
The average salary for a US SEO specialist is $59,871 per year in the US. (source: ZipRecruiter)
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The average starting salary for junior SEO professionals is $24,500 per year. The salary of a senior SEO specialist can start at $112,500 per year or more, depending on the organization.
Jessica Ulloa is an SEO Specialist at MyPerfectResume. Prior to this role, he had little knowledge and experience in SEO and believed that he needed years of experience before starting a career in SEO. Fortunately, that never happened.
“I started taking courses in technical SEO, on-site SEO and off-site SEO and at the end of each module I tested my knowledge with practical tasks or questions.
Taking courses to improve your knowledge is very important in the recruitment process and salary negotiations. Jessica also combined her digital marketing and sales experience with her role as an SEO expert and was able to negotiate a 15% increase in SEO salary compared to an SEO expert salary.
Salary: Entry Level Seo Specialist In Phoenix, Az (apr 2024)
SEO Managers or SEO Managers are responsible for managing a team of SEO people. In an agency or organization that is solely responsible for SEO, they are almost identical to the SEO specialist role above, but the difference between the “manager” position in the title means that there is a greater emphasis on SEO within the organization and may be higher. . Also, “manager” includes a group of people who will be responsible for managing it.
For SEO managers who manage multiple direct reports (ie: SEO analysts, content creators, outreach specialists, and/or SEO specialists), their responsibilities are more focused on people management and overall team leadership. They include:
The average salary for a US SEO manager is $69,629 per year in the US. (source: ZipRecruiter)
Senior SEO managers lead larger teams and have years of experience. These senior positions in the agency are also called SEO Managers / SEO Team Leaders or on the client side SEO Manager / SEO VP. These senior roles typically cost $112,000 per year but can go as high as $161,000 per year.
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“As an SEO manager, I am heavily involved in website optimization, managing Google Adwords and Analytics accounts, planning advertising campaigns and working with the sales and marketing team. These are the things you need to get some basic skills.”
As the demand for SEO services increases, Nat believes that job opportunities in the industry are also growing, and in particular the role of SEO, making SEO managers very competitive and profitable.
SEO freelancers are another category. When it comes to work, these people can simply be called SEO consultants or SEO freelancers. Most of them seem to work as separate agencies. They can work completely alone or delegate tasks and responsibilities to other freelancers or virtual assistants.
Instead of an annual fee, freelance SEO works annually
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