Personal Training Tips For Clients – Watch our quick video on how to improve your PT client retention or read the article version below.
Learning to manage PT client retention rates can be a challenge for both new and experienced trainers.
Personal Training Tips For Clients
This article details how to retain clients for your personal training programs using 10 unique techniques.
Tips To Keep The Clients Coming Back
The best way to keep clients coming back is to offer them more, and you can do this with OriGym’s Level 4 Fitness Course, starting with our Sports Nutrition Qualification.
Talk to our team today to find out how you can expand the services you offer and download the OriGym Course Guide.
10 Ways to Increase Your PT Client Retention Rate #1 – How to Retain Personal Training Clients Using Monthly Packages?
If you want to improve client retention as a PT, the first thing you should consider is how your pricing packages are structured. Specifically, avoid at all costs!
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Block pricing sees clients pay a flat fee for pre-arranged training sessions. These packages often look like this:
First, payment is due to your clients before training begins. For example, if they pay £576, customers will know they will have 3 times a week for a total of 8 weeks.
After completing a group of client meetings, you need to remarket your program, which can be very difficult if you don’t know how to sell as a personal trainer.
Even if you’ve done a great job during your customer’s entire process, you may still be faced with the following excuses when trying to sell again:
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In fact, blocking payments gives your customers an excuse not to pay for your services. In addition to negatively impacting your client retention as a PT, the remarketing process can also result in:
The solution is simple. Instead of relying on prohibitive expenses, you should make money as a personal trainer by doing monthly packages. Our insightful videos on the topic explain why this method works!
With the package approach, clients pay a fixed monthly fee on recurring direct loans in exchange for a fixed amount of personal training.
The implementation of this strategy has proven to be beneficial for PT’s customer retention rate as packages do not expire. This reduces the need for remarketing because the customer is not forced to meet their goals within a certain period of time.
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Finally, when it comes to how you retain clients as a personal trainer, the structure of your packages affects your business.
If you want to learn more about this topic, take an in-depth look at OriGym’s PT Package Ideas.
Once your client has signed up for a particular training package, you’ll need to get them to sign an agreement.
A personal training contract essentially represents a legal agreement between the PT and the client, which guarantees that the client will pay for their package within a predetermined time frame. They must be signed before any training begins.
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Think about it. Lease agreements are usually annual, meaning the landlord pays a fixed amount each month for a total of 12 months.
If you know how to keep personal training clients, you can pack them in for months.
For example, check out this structure from Motivate PT, where customers must sign a minimum 3-month contract:
Once signed, customers are legally bound to your service and must pay the fee within the agreed upon period. If a contract is made, it shall be as follows:
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Your package costs £45 each, which equates to £360 per month (2 sessions per week). You’ll be locked into a 3-month rolling contract that pays in installments on the 1st of each month, Direct Loan Signature: __________________
Once the client signs the document, you can keep it for a certain period of time. This provides you with a reliable source of monthly income, but these maintenance contracts are also beneficial to customers.
They ensure that you agree to provide the services they’ve paid for, and provide a practical way to demonstrate your professionalism.
This way, if you breach this contract and fail to provide the agreed service, your client can take legal recourse and withdraw from your service. For example, if you reschedule the session, the client may request a refund.
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In any case, you should try to write the agreement yourself, as the final product is not enforceable in court. However, we use templates from sites like LawBite to ensure your documents are legal.
Acquiring additional qualifications allows you to run other services alongside your personal training programs. This will help improve your PT client retention rate, as it will provide a return on investment to your paying clients.
By gaining a Level 3 Sports Massage Therapist qualification, you will learn how to use different types of massage and gain a better understanding of the therapeutic process.
By becoming SMT qualified, you can increase your client retention rate as a personal trainer as you can retain your services even if the client is injured.
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Often, when a client injures themselves, they are unable to exercise for long periods of time. This will have a significant impact on PT and will result in the loss of a reliable revenue stream.
In contrast, coaches who learn how to become sports massage therapists can transition an injured client from an initial PT package to an SMT treatment plan.
Once the client has recovered, they can return to their regular personal training package. This process minimizes the shortfall in your revenue and ensures that your client continues to pay for your services and does not have to go elsewhere for recovery.
An example of a similar pricing structure can be seen below from LMC Physio & Fitness, which offers personal training and SMT:
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If you have the same pricing structure, you can retain your customers this way without losing your revenue. For example, let’s say PT clients charge £45 per hour.
If they transfer to SMT due to injury, they still pay £45 an hour – you’re getting sports massage, not exercise. Offering both services will give your business a comprehensive and multifaceted feel that will impress your customers.
By offering additional services like SMT, you can increase PT customer retention by adding value to your business. Customers no longer need to go to a competitor for this service and can continue to pay you.
Grow your PT service clients, starting with our 4-level Sports Nutrition course and developing careers. NamePhoneRecaptchaGoogle Adwords Tracking Email Confirmation
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Acquiring Level 4 food certification adds value to the service you provide and reduces the chances of customers choosing a competitor.
During the course you will learn how to provide nutrition counseling to clients and explore the complex relationship between food and physical activity.
Once you’ve earned this qualification, you can begin offering your clients meal plans along with their training programs to help them accelerate their health goals.
It’s like this example from KT Fitness, where the service is offered as part of an overall package:
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In addition to adding value to your business, providing nutritional guidance can also improve your client’s results. For example, if their goal is to gain muscle mass, an effective exercise program can be combined with a client’s high-protein diet.
The best thing about offering personal training and meal plans is that you can customize them as your clients progress. This keeps customers engaged in the long run as it prevents them from stalling.
If you help clients achieve and maintain their goals, they will see your service in a positive light. This way, they will likely continue to pay for your programs to promote this development.
Because your business is considered a “one stop shop” for exercise and nutrition.
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More tips on how to get the most out of this qualification can be found in our How to Make Money as a Nutritionist study.
Part of learning to retain personal training clients is building strong relationships. Essentially, if there is a strong bond between you and your customers, they are more likely to stay and pay for your services.
It comes down to trust. If customers don’t trust you or the services you provide, they will simply go to a competitor.
Earning your customers’ trust is essential if you want to keep them at a consistent pace. There are many ways to do this
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