Michigan First Credit Union Online Banking – Michigan’s first credit union, founded in 1926 as Detroit Teachers Credit Union, became the largest credit union in the world in 1952. In 2001, the company was renamed First Michigan Credit Union and quickly expanded to meet the needs of their growing clientele. Today, First Michigan Credit Union offers services in a variety of areas, including personal banking, business banking, loans, mortgages and insurance.
Media Genesis (MG) and Michigan First Credit Union have worked together on various digital media projects since 2008. So when it came time to redesign the website, Michigan First Credit Union came to us.
Michigan First Credit Union Online Banking
For this project, we created a custom website theme to match the new designs created by First Michigan Credit Union and their recently updated corporate branding. MG and Michigan First Credit Union teams worked together to revise designs, change functionality, and update existing content and page layouts.
First Choice Credit Union
Leading up to this stage of the rebuild, Media Genesis also worked with First Michigan Credit Union to reorganize their blog and redesign their branch location page. The landing page uses the Google Maps API to find latitude and longitude so that users can search by their zip code to find the closest location to them; Functionality that the original locations page did not have.
Media Genesis also created branch location pages to improve user experience and improve SEO rankings. New branch location pages include service lines, photos of individual locations, and location-specific descriptions and hours of operation.
While completing these projects, Media Genesis was able to help Michigan’s First Credit Union begin its rebranding. This immediately led to a redesign of the site and subsequent development improvements.
We started by rebuilding the homepage and implementing a custom website theme based on a design created by Michigan First Credit Union. MG worked closely with First Michigan Credit Union to create website pages that accurately reflected the existing designs.
Convenient Online & Mobile Banking Tools
In addition to the appearance changes, we also introduced new features such as homepage sliders, page banners and titles, and better navigation on desktop and mobile devices. Users can now find the information they are looking for faster and easier than ever before.
Once this part of the rebuild was complete, we worked to make the home page responsive on both desktop and mobile devices, an important step to ensure the best user experience possible.
As part of the redesign, Media Genesis and First Credit Union of Michigan wanted to improve user efficiency on both the front and back end of the site. To do this, we helped migrate existing content and functionality from one plugin to another, giving Michigan First Credit Union a more up-to-date way to store and organize its data. It also provides easier and more efficient access to key content.
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