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Dupont Community Credit Union Rates
The new DuPont building is on Route 11 just north of I-64. This is the credit union’s 12th branch in Waynesboro. Photo by Lindsey Castleberry.
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Lexington has no shortage of banks, but one type of financial institution is absent from the city: the credit union.
DuPont Community Credit Union, or DCCU, will open its “Lexington Member Center” on Thursday. The building — located on Route 11 north of I-64 — will house the credit union’s 12th branch in Waynesboro.
Nick Martino, Lexington “member area” branch manager, said the credit union decided to open a branch here after receiving positive feedback from area members.
“We ask for feedback from our members through surveys, and we’ve done several surveys with numbers asking branches in Rockbridge County,” Martino said. “We decided after a lot of feedback from members that this is a market where we want to set up a branch.”
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The new facility spans 4,200 square feet and includes a drive-through ATM. DCC owned the property before construction began on the site in May, Martino said. Now all set to debut after six months. Branches are opening earlier than expected and the financial market in Rockbridge County is fighting for more competition.
The new location covers 4,200 square feet and includes a drive-through ATM. During the first week of business, the credit union offers extended hours from 9 a.m. Photo by Polina Noskova at 7 p.m.
On Monday, a sign officially welcoming customers will be placed at the center’s front door. During the first week of business, the credit union offers extended hours from 9 a.m. Regular hours of 7pm will begin next week at 9am. to 5:30 p.m. Monday through Thursday and between 9 a.m. and 6 p.m. Friday.
“I have high expectations [for the Lexington Membership Center] with all the interest we’ve had from the community,” Martino said. “Everywhere we go, whether we’re going out to eat or go to the store, they see the logo on our shirt and pull us aside. They ask if we are open and ask questions about the credit union, so I think it will be a success very quickly. “
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Credit union membership has been on the rise in recent years, according to an October report from CUNA Mutual Group, an insurance company serving the credit union industry. As of August 2015, 104.3 million Americans were members of a credit union, a 6 percent increase from two years earlier.
While banks are for-profit organizations with a loyalty to shareholders, credit unions are nonprofit organizations. Their benefits are returned to members in the form of higher returns on savings and lower interest rates on loans. This opportunity encourages some consumers to leave their banks and open accounts at credit unions.
During the week of November. 9, for example, DuPont is paying 1.79 percent on new auto loans, compared to 3.12 percent for Wells Fargo. And, according to the National Credit Union Administration, which regulates credit unions, the average interest rate on four-year term deposits at credit unions is 1.18 percent, compared to 0.97 percent for banks.
While DCCU grew to 12 in 18 years, the organization began modestly in 1959 in the basement of E.I. DuPont de Nemours & Company is a working house in Waynesboro. The company, commonly known as DuPont, is a diversified chemical company based in Delaware. In Waynesboro, the company produced synthetic fibers such as rayon.
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Plant workers formed credit unions with the goal of saving workers money by allowing them to borrow at low rates. By the end of the first year, the credit union had 1,275 accounts, $72,827 in debt and $91,251 in assets. After 20 years, it has grown to $32 million in assets with 7,000 members.
In 1985, DuPont Credit Union added a basement and opened an office on West Main Street in Waynesboro. Twelve years later, it became a community credit union, offering membership to residents with no ties to DuPont. The DuPont plant was purchased by Koch Industries in 2004 and renamed Invista, which still operates in Waynesboro.
Today, DCCU has branches in Virginia’s I-81 corridor, including Staunton, Stuarts Draft, Verona, Waynesboro and Woodstock, and three in Harrisonburg. The newly opened branch was located on South High Street in Harrisonburg last May.
According to the National Credit Union Administration, DCCU has 74,841 members and $988,323,596 in assets. NCUA insures deposits at credit unions up to $250,000 per account.
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The number of financial institutions in Rockbridge County has increased over the past decade. In addition to market leaders BB&T, Cornerstone Bank and Wells Fargo, six other banks have a presence here. The only other nearby credit union, Big Island Federal Credit Union 1013, is located in Buena Vista.
Nancy Yera, a regional bank manager for Wells Fargo who lives in Roanoke, said Monday that she believes the credit union offers more options for the community. However, he does not see the DCCU’s Lexington office as a threat.
“Credit unions bring a lot of benefits, and many of our customers bank at the credit union and bank with Wells Fargo, but I don’t think it’s a big loss for the [Lexington] store because we have a lot of customers who are loyal to the bank and Wells Fargo,” Yera said.
Sarah Landram, an economic educator at DuPont’s Waynesboro division, said she hopes the Lexington branch attracts a diverse membership, including students.
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“We’re a growing company,” Landram said. “Our plan is to continue to grow and build membership.”
The Lexington member center will initially have six employees, including a branch manager, an assistant branch manager and four staff members. The team, which is already formed and preparing for the inauguration, will start advertising through the field process.
“They go to local businesses and organizations and try to generate word of mouth business,” Landram said. “We use flyers, radio ads and sometimes even emails to let people know we’re in the community.”
Landram said it could take several years for a new credit union to bring in enough members and become successful.
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“It’s not the same as when you first open a branch,” Landram said. “It takes a long time to do these things.”
The only local news website and TV broadcast for the Lexington, Buena Vista and Rockbridge areas since 1985.
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Employers in Rockbridge County have raised wages and cut hours because they can’t find enough workers. New businesses on Route 11 can erode the labor pool even if they open early. I once worked in an office where everyone was talking loudly and there were meetings and meetings. It got to the point where we played buzzword bingo on a conference call to keep up.
Back to my point. A very popular word in the office is synergy. Yes, it’s an overused word, but it’s an incredibly powerful concept. And when applied to marketing, the result is an integrated campaign that leverages the benefits of digital and traditional channels to reach audiences in a meaningful way. Inject a little creativity, and you have an unforgettable campaign that delivers results. Below are some of my favorite hybrid campaigns, along with a few takeaways from each that you can use in your next endeavor.
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The ad not only announces Kombi’s retirement, but the white alludes to life after death and engages the reader by giving them a blank canvas to reminisce about their Kombi journey. Advertising encourages people to share their stories online.
Volkswagen, the first car manufacturer to enter Brazil, quickly integrated into the country’s culture and gained popularity. But over time, other options became available, and the VW began to lose its appeal. When a new law requiring improved security procedures was passed in 2013,
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