National Personal Injury Law Firms – Personal injury marketing is challenging because of intense competition. Most personal injury lawyers struggle to get leads or clients. A strong law firm website is the first step in making a solid impression on prospects. It also serves as a home base for your digital marketing efforts.
This article looks at the 15 best personal injury lawyer websites in 2023, with a keynote from each. Similar to our compilation of the best lawyer websites, the list below features notable contributions from our Design Lead, Janice Rubulus, and our CTO, Kaspers Milberg. Let’s begin!
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Allentown Personal Injury Lawyer
The main thing your personal injury clients want from you is to help them get fair compensation for the problems they suffered as a result of the incident. And just by looking at the Gray Injury Law website, you can see that they understand their target audience very well. As a result, despite a minimal design, they are able to increase their chances by showing how much they have already won for their customers.
In addition, they emphasize the importance of good negotiation in their unique selling point, “Don’t settle for less,” as well; So, let your customers know where their interests lie. Naturally, a person wants to work with a personal injury attorney who understands their problems rather than someone who just serves them.
In addition, their site offers easy navigation, an effective call to action, photos and bios of their legal team, and dedicated pages for each practice area. The font size could be bigger, but in general, you get the message.
Key Takeaway: To get the best results, understand your target audience and build your website based on it.
Personal Injury Lawyer
Rosenberg, Minc, Falkoff & Wolff Law Firm’s website design is effective because its primary focus is to encourage people to take action. The color of the CTA button stands out from the background, shifting the focus of the prospect. Also, they claim not to pay any fees until you win, another way to help people decide.
If you notice, they describe to potential clients that they may need their help in any case or case of personal injury that they handle. So, all their prospects have to do is select a personal injury claim and click on the call to action button.
Hipskind & McAninch’s website engages its web visitors with Hero Video and increases their time on site. With good color balance and vibrant contrast, the website looks professional.
Most of the sections and content of the website are complete and do not overwhelm the prospects with the text. Also, the contact information block looks good and provides the necessary information.
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Key Takeaway: Keep a professional look to your website and carefully choose color contrasts that your visitors will notice.
The best thing about the Wattel & York website is that they speak to their potential clients in their language and the copy is free of legal jargon. In addition to connecting with prospects, creating content on personal injury websites gives you an SEO advantage because it covers the keywords your target audience is searching for.
There is also some great stuff on their website. However, one thing that sets them apart from other personal injury lawyer websites is the compensation difference they help their clients make against their offers.
Insurance companies usually try to trick claimants into taking the first offer. When someone comes to personal injury attorney websites, they may have already talked to an insurance broker and know how it works. The price difference will encourage them to consider this law firm because they will not be able to negotiate as lawyers.
Charles Injury Law
Also, the chat box animation makes you feel like you’re getting a response from a person, not a bot. This can help you get more inquiries than a simple live chat box system.
Key Takeaway: Find unique ways you’ve helped your customers over the years and consider showcasing them on your website to encourage people to take action.
The Pendergrass Law Firm website has a clean design, provides a great readable experience with the right font size and color scheme, good page load speed and easy navigation.
In addition to doing the basics, they included a video on their welcome page explaining why the company does what it does and what it’s like to work with them from the customer’s perspective.
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In addition, they provided links to their social accounts in the sticky header and featured large photos of their lawyers talking about the firm.
They focus on connecting with prospects. So they take the first step and schedule a call with them. In his book, Book Yourself Solid, Michael Port argues that your goal is not to seal the deal in your first conversation. It’s about taking them to the next step and the next step until they finally buy from you. Therefore, it is a good marketing strategy for personal injury law firms to consider.
Key Takeaway: Optimize your website to make a better connection with your target audience. And if you’re active on social media, encourage your prospects to connect with you there.
Genre Harden Law’s Site Hero Color Combination Reminds Lawyers. In addition to showing who they are, what they do and who they help, they link prospects to their USP, “Your story will be told.”
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If you scroll down, they discuss why you should choose their law firm over other personal injury attorney sites. It begins with the words: “Our focus is simple, to help our customers in their homes and get their lives back on track.”
When a person or loved one is hurt, the first thing they want is for everything to go back to normal. So, by tapping into the right emotions of their target audience, lawyers have to convince them that they “get” them.
Also, for credibility, they show incredible personal injury law settlement results they have achieved for their clients and use video testimonials to show how their clients feel about their personal injury law firm.
Key Takeaway: Connect emotionally with your target audience to connect with your brand and influence their decision making process so they decide to contact you.
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The design of the Marron Law Firm website is clean and simple. However, the color scheme could be better, since the CTA, despite being dark, does not stand out in the background. To hook potential clients, they boast of the excellent settlement results they have obtained for various personal injury claims, saying they can do the same for you.
In addition, the website presents videos and photos showing their personal injury lawyers in action, many testimonials are available on the homepage, and the CTA is mentioned several times, making it easy for potential clients to act.
Key Takeaway: The best personal injury websites practice credibility. So, show the results you get for your past clients and display their testimonials on the home page instead of burying them on a separate page to generate leads from your personal injury website.
Florida Law Group Firm engages its website visitors with vibrant colors and over 38 years of experience. In addition, they narrow down their personal injury practice areas and have a dedicated page to handle all types of cases. Designing a law firm website like this helps to get as much information about your company as possible.
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The web design looks nice and clean, although some sections seem off topic. But their main focus is on essential details such as the practice area, testimonials and addresses of each office to help prospects take action.
Key Takeaway: Design a clean personal injury website that makes the information you need easily accessible to your target audience.
Chicago lawyers offer a simple website filled with the exact details their target audience needs to take action. In addition, the functionality of this site provides a better user experience; You can get your hands on almost any information in a single click, without even having to scroll down.
Also, they make it their business not to answer any questions. For example, they define their process right up front so that the client’s case remains to be discussed and the prospect already knows how the company will proceed.
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In addition to litigation, they also have an excellent personal injury website, which provides educational content related to their practice area. This is good for both user and SEO perspective. As a personal injury attorney, publishing such content can help you appear knowledgeable in your industry.
Key Takeaway: Have a high performing website with great features to provide a smooth user experience. Also, answer all your possible questions to get one step closer to booking a call with your law firm.
The McClellan Law Firm website has a sharp design that has been designed with care.
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