Firm Injury Law Marketing Personal – Catherine’s registration is the director of Brooking Marketing at Phase Brook in Florida. He tells us what to do in the 75th minute for the marketing plan of physical injuries.
Catherine is discussing a successful approach to marketing, the most effective strategies for budget and marketing silos, marketing, celebration, murder and others.
Firm Injury Law Marketing Personal
Welcome to a minute of physical injuries, where we quickly hide issues in the world of legal marketing. I am your host, Lindsay Busfield. Lawyers who have bodily harm will grow and reduce your business, you need to hire and represent the obligations you have made before. One of the most important tasks of the dealership must decide to hire this, and then you have to get the right job for your business. To do this, it is important to know what questions in the legal sector, especially when I want to add to your team and what questions will be the future CMO. Catherine’s registration is the director of Brooking Marketing at Phase Brook in Florida. Thank you very much for participating today.
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You’re sure. My history is in public and strategic relationships. Before entering the phase, the focus was only on digital marketing and advertising. I worked as a consultant for several years and then worked in leadership at a large advertising agency. So I had a lot of experience with a lot of customers in all kinds, but I never had a legal marketing problem. I was very happy because I was very happy to be involved in the phase, because I had a deep dive with this team, as well as a team, and I really behave a lot in marketing and advertising.
Well, with these powerful ads, it’s obviously natural. So, are we talking a little about what the manager of marketing or the CMO is?
Yes, we have one of the most important roles in the legislative company, we will make a phone transfer. You can be the best lawyers and staff, but you have nothing if you don’t have a summer. Therefore, in addition to the development and management of many marketing promotions and campaigns, I am responsible for controlling our work, where our high values can come from and how we can grow in the future.
And if they walk, and if they are on the staircase, they are very important for their condition and vitality. So how do you apply the creation of a legislation marketing strategy as a truly important part? What are the most common challenges of marketing in the legal sector?
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Yes, and what really depends, right? I want to say that no one, administrator or manager or administrator, sign and sign the agreements required to apply certain advertising and marketing campaigns. But even so, although, even in the future, it should be noted that they were commissioned to develop a focus in the future. So they come from the point of view of strategic construction, we are not a new practice because they are very different scenarios.
Thus, due to the careful comparison of years of information, the first phase of the marketing strategy is to revise the company’s data. You must identify your main demographic customer. Who is the most common buyer? What is their gender? Where do they live? What is the postcode? How did they come to your company? Among your most common customers, so who is the most valuable? See the high prices and see if there is a general issue between the plaintiffs you represent. How old are these people? Will they come from the recommendation? They are on the second advertising channel, are you on another advertising channel, are you looking at a specific location on the second advertisement channel? How wider and deliberate your strategy can be all this information.
So if the buyer is demographic data, you will use them to create these avatar. And then, if you have your own avatar, my ideal customer is our five postcode in our area, they can hear about us through our ads. This is how you will go and find out more about the 34 -year -old African women in your community. Where are they? Where do they consume content? How do they receive information? What are they looking for? Pull this information and then create the next phase of this Avatar development, what is their pain? What are their concerns? What can help rent a lawyer or even succeed? What motivates them? What are their needs to meet their ambitions?
And then they will answer these questions will be a truly strong foundation for the marketing strategy to advertise, how to build your brand or give a partner lawyers or a unique value offer for your partner.
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Now you asked the question of my two pieces there. What are the challenges of marketing in the legal sector? I mean, first of all, it’s what I just described, right? Often, lawyers were conducted by lawyers who made the applicable lawyers. So it’s not true, it’s not so easy to dig and find the information I describe, connect to CRM and press more keys, right, right? If you have a company, particularly long, and can switch from multiple systems to paper to the electronic system. And when you transmit other transitions between the system or even a legal CRM to the other, you lose these demographic data. You certainly consider yourself a priority of work information, but sometimes you can lose contact information that really maintains the marketing side. Thus, there is a very huge project, which is only linked to the data.
Then something really means to me, it simply creates this marketing and advertising sector, which has no complete information on the real market. How many people were injured? How can we predict this? What does the market look like in areas where a lawyer exercise? And then how do you learn the world what can happen to your market share? In the law on physical injuries, our numerous work is not a practice of our work in court. And, of course, they are spent in court. But as things stand between your business and your insurance company, I know it. If you have, tell me why I hope for me.
Right. The only measurement that is able to watch other cities is to get information from different cities that parking and injuries were accidents and accidents.
Yes, absolutely. And deals with various complications. And in northern Florida, we are in terms of northern Florida and introduce the issues of our local police and sheriff, which is often responsible for public staff without reporting the exchange and official traffic accidents. So it really breaks a lot of things when that happens. But then the facts these people watch, if we understand it here, does not always include this database
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