Teachers Federal Credit Union Loan – Industry from year to year. Of course, it’s flattering that they spend so much money lobbying against us. But they really should spend less time thinking about us and more time thinking about us
That’s what credit unions do—and the data backs it up. As non-profit member-owned cooperatives, credit unions conform to the democratic principles of this country and are the epitome of relationship banking. Many bankers and “tax experts” like it
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. This is a copy and paste that misses an important point: Immunity is not a gift, it is a responsibility. A responsibility that puts consumers on the bottom line, and one that America’s credit unions and our companies take seriously.
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The banks do not want this responsibility. They were the main cause of the global economic collapse in 2008. If they put the consumer dollar in dollars, it would be a different story. Their irresponsible lending led them to even exploit people. That’s why they paid more than their industry
You can also see the difference in the response to supporting struggling families during the coronavirus pandemic: before the pandemic,
As banks face the consequences of their actions—from low consumer confidence to record fines—they have turned to other actions to limit the damage to their bottom lines: abandoning communities that need them.
For decades, credit unions have sought reforms to allow them to reach underserved areas, but bankers balk and cry. They reflect the credit union’s commitment to serving these low- and moderate-income communities. Ironically,
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Earlier this month, banking groups sued the Federal Reserve, the Federal Insurance Corporation and the Office of the Comptroller of the Currency over the changes.
. The changes introduce new tests based on loan performance rather than branch location and encourage banks to do more for community development.
The $6.8 billion wealth agency has partnered with FusionIK to launch digital advice and self-directed investment platforms as part of efforts to attract and retain younger clients.
In their lawsuit, the banking groups said the law would undermine efforts to help communities by forcing them to close branches. However, between 2012 and 2023 the banks closed a net 19,301 branches. Credit unions opened a net 1,373 branches during that period. The same banking groups
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Credit union members generated more than $21.5 billion in economic benefits in the 12 months ending September 2023, and non-members benefited billions more from the credit union’s presence in the marketplace, according to data from the NCUA of United States Credit Unions. Data Analysis. And annual report data shows that low-income credit unions have $96.8 billion in small business loans and $45.9 million in member loans.
If you need more convincing, credit unions are very important in mortgage and auto loans, even with areas of membership restrictions. Equifac’s analysis of US credit union data shows that credit union consumers save up to $10,000 over the life of a car loan with a lower credit score and up to $50,000 over the life of a home loan. The Consumer Financial Protection Bureau’s latest insights into the credit card market further underscore that Credit unions are the best financial partners for consumers – offering the lowest fees and interest rates regardless of credit score.
With a better financial partner in their corner, credit union members have more financial flexibility: Equifac data reflects the lowest rates at credit unions—especially among customers with low credit scores.
These attacks by bankers and their allies are an attempt to stifle competition, not make it fair. But the data speaks for itself, and the credit union gap is real. We see it, the American people see it, and we will fight to make sure more families and small business owners can choose to partner with credit unions to have the best life they can. How do you overcome the belief that you have to be a teacher while participating? Get rid of the unforgivable acronym: TFCU?
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To resolve consumer confusion about the name and create a holistic story, we created a new brand platform: Smart for All. Because financial decisions are often aimed at a long-term goal, we’ve included chalk illustrations on the photos to help members think about what a smart financial partner can do for them.
From outdoor signage to ATMs, we’ve helped educators rethink every consumer touchpoint in their classrooms. We frequently participate in sales calls to ensure that our recommendations are carried out with efficient and effective manufacturing techniques.
We worked with Teachers FCU to streamline their user experience, put financial education at the forefront and optimize their website for mobile devices, as well as implement a new brand identity.
We launched a new brand in proprietary channels with engaging activities, such as selfie frames and educational infographics. We also implemented a central axis of our content strategy to address our community’s emotions around COVID-19 in real time: celebrating healthcare workers, small business loans and fraud prevention.
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One of the largest credit unions in the United States, Teachers has been serving Long Island and the Greater New York area for more than 60 years. What started as just a teacher credit union has had open enrollment for more than 20 years — but few in the New York area know that.
The new CEO challenged RVest to update the branding to better tell the modern story of Teachers Federal Credit Union to a wider audience, without losing engagement with the existing membership. Our team worked to create an integrated marketing strategy that eliminated consumer confusion around the name and created a story A strong brand worldwide through a newly created brand platform: Smart for All.
We worked with Teachers FCU to streamline their user experience, put financial education at the forefront and optimize their website for mobile devices, as well as implement a new brand identity. From every touch point, from logo handling to advertising campaigns, through digital experience to branch experience, we breathe new life into the brand through functional voice and great stories. Our goal of improving brand visibility and engagement that expanded brand awareness and increased conversions proved to be an almost immediate success, exceeding initial metrics in the first year of implementation.
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