Navy Federal Credit Union Cd – Written by Matthew Goldberg Matthew Goldberg Senior Consumer Banking Reporter Ribbon Expertise • Consumer Banking • Savings Accounts & CD Calendars 22 years of experience Matthew Goldberg is a consumer banking reporter, where he uses Use your 13+ years of financial services experience to help readers. their important personal financial decisions. Read more Twitter Linkedin Email Matthew Goldberg
Edited by Brian Beers Brian Beers Managing Editor Ribbon Expertise • Investing • Banking Brian Beers is the Managing Editor of the Wealth team. They oversee the institutional spectrum of banking, investing, economics and all things finance. Read more Twitter Linkedin Brian Beers
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Founded in 1976, it has a strong track record of helping people make smart financial choices. We’ve maintained this reputation for more than four decades by simplifying the financial decision-making process and giving people confidence in their next steps.
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The number of bank branches in the United States has been steadily decreasing over the years. But when it comes to physical banking presence, Navy Federal Credit Union has taken a different approach.
Since at least 2011, the total number of federal branches of the Navy has actually increased every year, increasing by more than 55% since then – with plans to add more over the next few years. By contrast, Bank of America has 27% fewer branches than the Federal Deposit Insurance Corporation did just nine years ago.
Navy Federal, a 2021 Readers’ Choice winner for Best Credit Union and Top Credit Union, has more than half of its 345 branches located on or within three miles of a military facility.
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“When they hire military personnel, we are almost like a connection to them,” said Richard Allen, vice president of branch operations for Navy Federal Credit Union.
According to Allen, surveys were sent to Navy Federal members as part of the process for selecting new branch locations. “We take that feedback and then combine it with the rest of the data.”
With new branches opening soon in Georgia, Hawaii, South Carolina, Texas and Washington, members will have a few more options. You must be affiliated with the Armed Forces, Department of Defense, National Guard or be an immediate family member to open an account.
Along with members from around the world, Navy Federal must also take into account members who are not located near a branch.
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“So to serve them, it’s really about knowing, ‘Okay, how do we build a network that maintains their mobility?’ – I mean they’re always on the move,” Allen said.
More than 70% of Navy Federal Credit Union member banks use the credit union’s online banking or app. But in a typical year, about 50% of Navy Federal members also visit a branch.
According to the JDPower 2020 US Retail Bank Satisfaction Study, digital-only banks have the lowest satisfaction ratings. So in an era with fewer traditional branches, personal banking is still important.
“It’s something we invest in and something we think is important to providing services to our members,” Allen added.
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Allen said some of the reasons his members come into the branch are to answer questions, make high-level transactions or seek financial guidance. Applications and technology cannot handle all types of transactions or customer interactions.
But people also prefer their banking online. Ally Bank, winner of this year’s Best Online Bank and Readers’ Choice awards, surpassed $100 billion in retail deposits in September 2019. Online banks are popular because they often bring higher yields than traditional banks. However, Navy Federal offers a number of products that compete with online banks.
Similar to the challenges faced in the retail sector, banks and credit unions have also changed the way they operate branches due to the Covid-19 crisis. At Navy Federal — which does not have drive-thru service — express and curbside transactions are new additions.
“We used to service [customers] from the outside: go in, do the transaction and come back out,” Allen said. “It was a huge success.”
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The Navy also recruits cross-trained federal general-purpose bankers. They can tell bank staff, but other types of branches can also help with customer service. Sustainability was important before the pandemic, and it’s even more important now.
“The goal is for us to have space to maintain social distancing, for us to maximize every space in the branch, and for our member service representatives, who are diverse,” Alan said. , can do everything in the branch. They can”.
Allen said the new branches opening will look different, mainly because of Covid. But the functions of the branches will not change.
“Two, three, four years later, we’ll still look at it and say, ‘This is a great design,’ because it still allows us to expand our reach to our team members.” .” It all works very well. ” Alan said.
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Matthew Goldberg is a consumer banking reporter where he uses his more than 13 years of financial services experience to inform readers about their important personal finance decisions.
Edited by Brian Beers Brian Beers Managing Editor Ribbon Expertise • Investing • Banking Brian Beers is the Managing Editor of the Wealth team. They oversee the institutional spectrum of banking, investing, economics and all things finance. Read more Twitter Linkedin Brian Beers By Editorial Director Rene Bennett Rene Bennett Banking Writer Bandwidth Expertise • Banking • Personal Finance Rene Bennett writes Banking Products and reports on personal finance . Renee Bennett
Edited by Brian Beers Brian Beers Managing Editor Ribbon Expertise • Investing • Banking Brian Beers is the Managing Editor of the Wealth team. They oversee the institutional spectrum of banking, investing, economics and all things finance. Read more Twitter Linkedin Brian Beers
Founded in 1976, it has a strong track record of helping people make smart financial choices. We’ve maintained this reputation for more than four decades by simplifying the financial decision-making process and giving people confidence in their next steps.
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Follows a strict editorial policy, so you can be sure we put your interests first. All
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