Community First Credit Union Dupont – JACKSONVILLE, Fla., November 18, 2022 – Community First Credit Union today joined a coalition of leading Jacksonville organizations to fund the Blue Zone Project to make the city a healthier, happier place to live. The partnership represents one of Community First’s largest donations and is the largest directly targeting Jacksonville’s neediest neighborhoods.
The Blue Zones Project is a safety improvement initiative that aims to make the environment easier for people to make good choices in order to live better, longer, healthier and happier lives. The project was brought to the region through a joint effort by a special group of Jacksonville public and private organizations: Baptist Health, Brooks Rehabilitation, City of Jacksonville, Florida Blues, Jacksonville Jaguars, Jesse Ball DuPont Fund, Mayo Clinic, UFA. Health and Northeast Florida United Way.
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“We are committed to serving Jacksonville and proud to be part of the Blue Zone Project,” said John Hirabayashi, CEO and president of Community First. “Financial security is good for individuals, but it’s good for our city as a whole. We’re excited to partner with these great Jacksonville organizations to build a healthy community for everyone.”
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Community First Credit Union and Blue Zones create a financial protection program that is used as a key component in improving community well-being. The program offers specific financial security solutions to address opportunities identified in the first year of the Blue Zones project. As part of its commitment to diversity, equity and inclusion, Community First also examines local practices and policies to encourage a better understanding of how to serve everyone and remove invisible barriers to financial success.
While other financial institutions support Blue Zone’s work in other cities, Community First will take the lead in establishing a community-centered financial program along with other services and products. The Financial Protection Pilot Program will launch in 2024 with other organizations for greater collective impact.
The Blue Zone Project takes a local approach to improving the health of cities and communities as a whole, making lasting changes to the city’s built environment, policies and social networks to facilitate healthy choices wherever people live, work, learn and have fun. Research shows that health status and income status are closely related, so improving the financial well-being of Jacksonville residents can help address changes in well-being.
“We are delighted to have a valued and visionary financial partner in Jacksonville, Community First, on board. We are working together to lead a new financial pilot program that aims to improve the financial health of Jacksonville residents,” said Ben Liddle, CEO of Blue Zone and founder of the Zona Azul Project.
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The Zona Azul Project is led by a full-time local team and is actively engaged. To learn more or get involved, visit www.bluezones.com/jax.
Florida Community First Credit Union is a state-chartered credit union based in Jacksonville for those who live or work on the First Coast. Community First is one of Florida’s largest credit unions, with $2.6 billion in assets and serves 165,000 members. Community First has 19 locations and 355 employees. Not-for-profit, Community First is a financial institution that provides banking, loans, mortgages and investments to consumers and businesses on the First Coast.
Brought to Jacksonville by a strong coalition of Blue Zones and community leaders: Baptist Health, Brooks Rehabilitation, City of Jacksonville, Community First Credit Union, Florida Blue, Jacksonville Jaguars, Jesse Ball DuPont Fund, Mayo Clinic, UF Health and United Way of Northeast Florida. This new partnership brings together public and private organizations under a common vision to improve the safety and security of the resilient, economically strong Jacksonville community in a sustainable way. For more than six years, local leaders and the local Blue Zone Project team have initiated and implemented school policies and initiatives throughout Duval County. The Blue Zones centered on the West, North and East Jacks follow the Life Radius.
It is a community-led wellness reform program designed to facilitate healthy choices by introducing sustainable changes to urban environments, policies and social media. The Blue Zones Project is based on the research of National Geographic Fellow and New York Times bestselling author Dan Buettner, who identified five world cultures – or Blue Zones – where there is a higher rate of people living to 100 years old. or more. . . The project incorporates Buettner’s research and works with cities to implement policies and programs that lead communities to improved health and well-being. Blue Zones launched its first pilot program in 2009 in Albert Lea, MN, with impressive results. In partnership with Sharecare, the model has been implemented in more than 70 communities in North America, affecting more than 4.5 million citizens. Public Health Solutions includes two health districts in California. 15 cities in Iowa; City of Fort Worth, Texas; Cory, Pennsylvania; Brevard, North Carolina; Walla Walla Valley, Washington; and communities in Southwest Florida, Hawaii, Illinois, Oklahoma, Oregon and Wisconsin. For more information, visit www.bluezones.com/services/blue-zones-project.
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The new DuPont facility is located on Route 11, north of I-64. Waynesboro Credit Union 12th Branch. Photo by Lindsay Castleberry.
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There is no shortage of banks in Lexington, but one type of financial institution is missing in the city: the credit union.
DuPont Community Credit Union, or DCCU, will open a “Lexington Member Center” on Thursday. The facility – located on Route 11, north of I-64 – will mark the Waynesboro credit union’s 12th branch.
Nick Martino, manager of the Lexington “Member Center” branch, said the credit union decided to open a branch after receiving positive feedback from members in the area.
“We solicited feedback from our members through surveys and conducted some surveys asking them to locate a branch in Rockbridge County,” Martino said. “We decided, based on enough member input, that this is a market we want to address.”
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The new facility is 4,200 square feet and includes a drive-thru ATM. Martino said the DCCU took control of the property before construction of the center began in May. Now, six months later, he’s ready to go. The branch is opening ahead of schedule and the financial market in Rockbridge County is preparing for more competition.
The new facility is 4,200 square feet and includes a drive-thru ATM. During the first week of operation, the credit union will offer extended hours from 9 a.m. to 7 p.m. Photo by Polina Noskova.
On Monday, a sign will be placed at the center’s entrance to officially welcome customers. During the first week of operation, the credit union will offer extended hours from 9 a.m. to 7 p.m. Normal opening hours will resume next week, from 9am to 5:30pm. Monday to Thursday and from 9am to 6pm on Friday.
“I have high hopes for (the Lexington Member Center) from any interest we have received from the community,” Martino said. “Wherever we go, whether we go for lunch or shopping, people take us aside because they see the logo on the shirt. They’ve been asking about the credit union when we opened and asked, so I’m hoping it’s a very successful and quick move forward.
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Credit union membership has increased in recent years, according to a report released in October by CUNA Mutual Group, an insurance company that serves the credit union industry. As of August 2015, 104.3 million Americans were members of a credit union, a 6% increase from two years ago.
Banks are professional organizations loyal to their shareholders, while credit unions are non-profit organizations. Their income is returned to members through higher income and lower interest rates on loans. This benefit encourages some consumers to leave their banks and open accounts with credit unions.
During the week of November 9, for example, DuPont charged 1.79% for new loans, compared to Wells Fargo’s rate of 3.12%. And according to the National Credit Union Administration, which regulates credit unions, the average interest rate on a four-year deposit guarantee this fall was 1.18 percent, compared with 0.97 percent a year ago.
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