Space Coast Credit Union Melbourne Fl – Space Coast Credit Union significantly expanded its footprint in 2009 when it merged with East Florida Financial Credit Union, expanding its membership to 14 counties along Florida’s eastern coast, from Flagler County to Miami-Dade County.
Including mergers, Space Coast has 13.6 million potential contactable members, ranking it 1st 7 on the CU list with the most potential members to market based on its Q3 2016 competition report .
Space Coast Credit Union Melbourne Fl
Carmen Tapanes, director of retail services for the Miami-Dade region, told the CU Journal that Space Coast Community Charter is not necessarily looking to expand its membership through a merger with Eastern Florida Financial CU.
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“On the contrary, it is a byproduct of the merger,” he said. “We decided to join EFFCU because of the opportunity to expand our production and reduce our dependence on the economic conditions of various countries.”
Tapanes said Miami-Dade is the seventh most populous county in the United States. He said Space Coast CU doesn’t see its entire population of more than 6 million people as an “opportunity.” Instead, he emphasized, it is current members and the immediate communities served within the radius of their branches that credit unions see as having the potential to increase production.
Tapanes said SCCU does not have a “membership growth” goal. “We are careful not to distract from our mission of providing value to existing member owners by focusing on acquiring new members,” he said. “Rather than focusing on balance sheet growth goals, we believe growth comes through our member services.”
Tapanes said that in setting the goals, the management team assessed CU’s production potential and ability to drive production growth. Tracks member participation, which measures their active engagement with the credit union, including services such as online and mobile banking, direct deposits, and card use.
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“We believe we have an excellent opportunity to leverage our extensive branch network to attract business deposit growth by offering a competitive, no-fee business checking account and fast and convenient service.”
Marketing strategies vary by region and product, Tapanes continued. In SCCU’s northern market, where CU enjoys high brand awareness and market share, the emphasis is on loyalty. In densely populated Broward and Miami-Dade counties, the Space Coast CU brand is still “relatively unknown.” The aim is therefore to “progressively” increase brand awareness, using the “Members’ Watchdog” brand as a key point of differentiation.
“Brand awareness is achieved through reach and frequency, so our southern market uses more media to fill the top of the sales funnel, while our northern market places a greater emphasis on digital media and engages members as early in the purchasing funnel as possible. ” said Tapanes. MELBOURNE, Fla. – Space Coast Credit Union is expanding its 56-branch network with three additional branches scheduled to open in 2013. The first branch opened last January in Vero Beach, Fla. at 2750 9th Street SW, on the corner Oslo Road and 27
The credit union also announced the relocation of its locations in Doral, Vero Beach, Ryanwood and Port St. John. The expansion and relocation are part of the chapter’s overall strategy to improve the member experience.
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“SCCU understands that our members are busy and we value their time,” said Heather Hickman, SCCU vice president of retail division administration. “We want to serve members wherever it is convenient for them to bank, whether that’s on their way home from work or while running errands.”
Launched in 2013, SCCU’s new Oslo branch celebrated its grand opening on Thursday, February 7, with a ribbon-cutting ceremony to commemorate a week of giveaways and special promotions. This means there are currently three branches serving the Vero Beach area.
On January 22, the Doral branch moved to 9735 NW 41st Street, Doral, Florida. It will also host a grand opening week from February 4-8. Also this spring, the Vero Beach Ryanwood SCCU will be relocating to 6600 20
St., Vero Beach, Florida, at Plantation Plaza, February 19. The Plantation Plaza branch will host a grand opening event March 11-15 with numerous promotions and giveaways for members and non-members. The last move in late spring was the relocation of the Port St. branch. John to an independent location outside the US state 1.
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The Viera branch of the box office will be located near the corner of Stadium Parkway and Viera Boulevard and is expected to open in early summer. SCCU will have two branches to serve the Viera community, with the Baytree branch located next to the headquarters building on Wickham Road. The Miami Springs location will open in late summer/early fall and will be SCCU’s seventh location in the community.
In addition to its branch network, SCCU also offers its members easy access to accounts at over 100 ATMs, online banking and state-of-the-art mobile banking.
Space Coast Credit Union was founded in 1951 and is headquartered in Melbourne, Florida. The Credit Union serves more than 376,000 members and has more than $3 billion in assets through a network of 57 branches and more than 100 ATMs located throughout Florida and through its website, SCCU.com. Space Coast Credit Union is open to membership to anyone who lives or works in the Florida counties where it operates. Locations can be found at SCCU.com/locations. Space Coast Credit Union was founded in 1951 with seven founding members and serves 29 counties and more than 50 branches along Florida’s eastern coast.
Space Coast Credit Union (SCCU) has partnered to reorganize, redesign and rebuild its public marketing website. The existing SCCU.com site is built on a very outdated version of Kentico and does not always follow Kentico development best practices. For this reason, the day-to-day management of a website is very tedious and often requires the developer to perform simple tasks related to updating content.
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The main goal of the website redesign was to create a platform that would enable SCCU’s marketing team to provide credit union members with up-to-date content, from fee information to decision-making tools and the ability to solve common banking problems, such as dealing with lost or stolen credit cards or locating branches on your area.
Designed and developed a new website that includes a flexible “generic content template” that SCCU can use for any content that does not have a custom page template. This flexibility allowed content creators to easily create pages without the help of developers.
As a result of the redesigned website, SCCU now have full control over all site content and have found the implementation to be simple and easy, yet efficient, giving them the ability to easily update content. Content staging and workflows have also been set up to streamline the content creation and publishing process.
I choose my business partners based on their core values and they are a good fit for us because of their professionalism, attention to detail, responsiveness, flexibility and passion for the work they do. They are distinguished by their reliability and pride in their work. They truly believe in proactive communication and transparency. These are all things we stand for and I see it in them. Laura Richard Vice President of Marketing, Space Coast Credit UnionMELBOURNE, FL (April 8, 2015) – Space Coast Credit Union (SCCU) is celebrating the grand opening of its new West Miramar branch, located at 15900 Miramar Pkwy, Miramar, FL 33027. Longtime members from near and far came to celebrate the opening of the new branch with SCCU staff from the former Miramar branch.
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The grand opening of the new branch location took place on March 9–13, with the ribbon cutting ceremony taking place on Wednesday, March 11.
. Additionally, special incentives are available throughout April for new members looking to open a checking account or car loan with SCCU to encourage local residents to visit the new branch.
This new, more convenient location features a full-service lobby that now includes a safe. Members can use the entire portfolio of financial services in the lobby from Monday to Thursday from 9:00 a.m. to 4:00 p.m. and on Fridays from 9:00 a.m. to 6:00 p.m. Members also enjoy the speed and convenience of drive-thru Monday through Thursday from 7:30 a.m. to 5 p.m., Friday from 7:30 a.m. to 6 p.m., and Saturday from 9 a.m. to 1 p.m.
“We have been serving our loyal members in West Miramar for over 17 years and are now pleased to offer them a more convenient location with additional amenities such as safes.” said Chris Matthews, vice president of retail services. “As Member Watchdog, we are always looking for ways to save our members time and money. Since opening the branch, we have created over 300 new memberships.”
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As part of its ongoing efforts to further facilitate its members, SCCU is constantly evaluating its branch network, and plans for 2015 include additional relocations and new branch openings. SCCU also offers members instant, 24/7 account access via ATMs and shared services, online and mobile banking.
SCCU’s commitment to convenience and speed of service is clearly visible in express sales
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