Cellino Law Car Accident Lawyer – Cellino Barnes stand near Rt. 5 Buffalo in 2012. (Photo by Sharon Cantillon/News file photo) BN
Law firm Cellino & Barnes is operating at record profits this year, even as one of its two owners continues legal efforts to liquidate the firm.
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Despite a well-publicized feud between the two men who run the personal injury industry, the Buffalo-based company is poised to set several “financial records” this year, its chief operating officer Daryl Ciambella told the judge in a statement.
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Through September, the firm had handled a record 2,383 cases this year for nearly $158 million, Ciambella said.
He said the office’s 57 lawyers earned more than $11.5 million in the first nine months of 2018 — an average of $202,000 a month. advocate. The company’s sole shareholders are Ross M. Cellino Jr. and Stephen E. Barnes — each received $12 million in benefits this year, he said. That’s more than $1.3 million a month for both Cellino and Barnes.
“C&B has achieved record profits and is on track to continue to deliver record profits in 2018,” Ciambella said.
The profit figures are part of the evidence Superior Court Judge Deborah A. Chimes will consider when she hears the lawsuit over Cellino’s attempt to close the law firm. The case was due to start early next month, but the magistrates’ office confirmed it has been postponed until April 29. The trial is expected to last until approximately May 15.
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Barnes’ attorneys recently asked a judge to delay the trial until a state appeals court rules on Barnes’ request to deny Cellino’s request to dissolve the law firm. Cellino’s petition was filed in May 2017.
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Barnes’ attorneys filed an appeal in April after Chimes denied their request to dismiss Cellino’s request to dissolve the highly profitable law firm.
Cellino says a series of disagreements between him and Barnes have made it impossible for the two men to work together in the best interests of the company. Barnes argues that differences between the two men can be ironed out for the benefit of employees and customers.
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Cellino is represented by Terence M. Connor and Vincent E. Doyle III, and Barnes is represented by Paul J. Cambria and Gregory P. Fotiadis.
The latest filings in the case illustrate the intensity of the long-running dispute between the two owners. In a statement to the court, Cellino described a loud outburst between him and Barnes at the law firm’s office days before the firm’s 2016 Christmas party.
Cellino said the two men were discussing a possible liquidation of the company when they got into a “very, very loud and aggressive argument” that was heard by many employees.
He said Barnes yelled at him, “How the hell do you get away with ten million dollars a year?” Are you crazy?
Cellino & Barnes Remains Profitable Despite Court Proceedings
But a few days later, just before the Christmas party, he and Barnes agreed to shake hands, walk into the party together, and reassure the staff that everything would be fine.
“We say publicly, ‘Hey, you know, like in a marriage, sometimes we have fights,'” Cellino said in a statement. He said he and Barnes told their “regular” employees that “we have to work things out.”
After a long and sometimes ugly battle in state Supreme Court, Cellino and Barnes’ divorce is nearing completion.
Terms of Use | Privacy Policy | Advertising Terms of Use | Do not sell my information | The demise of Cookie Preferences Cellino & Barnes has had a side effect: a steady increase in personal injury attorneys. (Bennett Loudon)
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This very public segregation in the industry led to a rapid increase in personal injury advertising in the Rochester market and throughout western New York.
While the long-standing partnership of Cellino and Barnes has spent more than $150 million across a variety of advertising platforms over the past 22 years to build a nationally-recognized brand, Cellino Law and The Barnes strive to position the firm as the premier personal injury firm in the region.
Local marketers estimate that each business spends between $100,000 and $200,000 a month in Rochester alone – and possibly more – on TV, radio and billboards.
“They’re reinventing themselves,” says Raj Murthy, Jr. Warren McClure Professor of Marketing at Saunders College of Business, Rochester Institute of Technology.
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At the same time, competitors sense opportunities. Smaller members are aware of the public concerns surrounding the unbundling of partnerships and may feel less comfortable with either of the new structures. Cellino & Barnes was a great company, why did they break up? Which partner was behind the operation? Isn’t the whole always greater than the sum of its parts?
Consumers are asking why you can’t sit through an entire local newscast or prime-time show without seeing an ad from a personal injury law firm. Or six.
“There’s blood in the water,” Murthy said. “There’s this idea of, ‘They’re not active anymore’ or ‘They’re not good enough without both together.’ If I’m a smaller company, I have a chance to get at least a piece of that market. .”
So now there are TV commercials and billboards by Deborah M. Field. And why another major injured player, William Mathar, has taken marketing to a new level.
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“In this market, the only way for anyone to get a customer is to take a customer away,” Murthy says. “Small businesses are looking to maximize profits during this time of change.”
The main goal of any advertising campaign is to be the first company someone thinks of during a crisis. So Cellino & Barnes and William Mattar came up with slogans and paid for impossible-to-forget phone numbers.
Who couldn’t sing a Cellino & Barnes jingle that is distressed? Who can’t recite Matar’s catchphrase “Car pain, call William Matar” or his phone number 444-4444?
“Cellino & Barnes had 8s, 888-8888, and you never had to Google it,” says Isar Kiani, assistant professor of marketing at St. Petersburg. John Fisher College. “What they tried to do was use the feelings we created. One of the ways to help people remember the brand is through our feelings. They used double detection with a jingle and a song.
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“But now I have no idea what their new phone numbers are. So as a customer, I have to go a step further to look it up. This allows other companies to get on that search list.
“I’m not going to insult your intelligence with annoying jingles or repeat my phone number over and over,” Fields says in his TV spot. “Here’s the truth: Silly ads don’t win cases, smart lawyers do.”
Whether it’s a jingle, a phone number or a purely fact-based approach, injury firms need to tap into the subconscious, Murthy said.
“It’s an industry that needs to be promoted,” he said. “You don’t see a lot of Amazon ads because you’re already on their site. They don’t have to build brand awareness.
The ‘cellino And Barnes’ Jingle Inspired A Play. Two Synagogues Helped Bring It Back To The Stage.
“But with law firms, you need local reach. People don’t plan to get hurt in a car, but if they do, you want them to think about your name.”
Businesses want potential customers to immediately guess their name. For example, at the scene of a car accident or at the doctor’s office after a slip and fall.
Ad bombardment cements the company’s name so that when people need them, they call the number they know from the ad instead of seeking advice from a personal injury company or doing research.
“It’s common to spend large sums of money to attract people who need their services,” Murthy says. “Advertising is very important in these areas. If they are well thought out, they increase the likelihood that they will be the first to be called if someone is involved in an accident.
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“Personal injury isn’t easy to win, but if they lose customers, it’s a significant loss. Advertising spend protects their customer base.”
The old firm Cellino & Barnes held a significant share of this market. So in many ways, each of the new firms — Ross Cellino’s Cellino Law and The Barnes Firm, which Rich Barnes led after Stephen Barnes’ death in October — is on the defensive.
“They protect what they own,” Murthy said. “Celino (and Barnes) should resist the rest of the companies using the space. You’re trying to fend off and fend off the competition.”
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