Clear Internet Las Vegas Nv – LAS VEGAS, April 27, 2021 // –Clear Channel Outdoor Americas (CCOA) (NYSE: CCO ) announced today that it has partnered with Resorts World Las Vegas to provide the brand’s first advertising opportunity to reach a broader base of customers business and leisure travelers with more than 135,000 square feet of digital signage. Through the new partnership of CCOA and Resorts World Las Vegas, the Las Vegas Convention and Visitors Authority and its local agency, R&R Partners, are using this new exhibit to boldly communicate in the most powerful way possible: Vegas Means Business.
The partnership between Clear Channel Outdoor and Resorts World Las Vegas will give brands the opportunity to reach highly sought-after business and leisure travelers through the largest single-exclusive digital signage ever on The Strip.
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Clear Channel Outdoor, the Las Vegas Convention and Visitors Authority, Resorts World and R&R Partners are showing the world that Vegas Means Business is getting a new look as tourism returns to the area.
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In conjunction with the highly anticipated opening of Resorts World Las Vegas this summer, three exciting full-motion digital out-of-home (DOOH) displays will feature the most innovative digital advertising and billboards, including one of the largest out-of-home billboards. LED building displays across the United States, allowing brands to connect with consumers across the famous Las Vegas Strip.
“Las Vegas has long been a meeting and convention destination, consistently providing top facilities and services to help brands and business travelers connect,” said Kate Wik, the Authority’s chief marketing officer. “We are excited to be at the center of the meetings industry and once again show the world that Vegas means business.”
As the epitome of innovation and luxury, Resorts World Las Vegas will blend the technology and luxury appeal of a contemporary urban resort with the traditions and details of Resorts World’s long-standing international brand. Resorts World Las Vegas, the first integrated resort to be built on the Las Vegas Strip in more than a decade, will feature 3,500 guest rooms and suites, a state-of-the-art gaming floor, more than 40 world-class food and beverage options. more than 5,000 in-person theaters, various nightlife venues, diverse retail collection and more.
“Resorts World Las Vegas is a destination that embodies cutting-edge technology, luxury and innovation – all brand attributes that match the excitement of advertising in Las Vegas,” said Dan Levi, CCOA executive vice president and chief marketing officer. “These exciting digital displays will provide a unique opportunity for brands to use some of the largest LED displays in the world, which can even operate in sequence, offering unparalleled ‘brand empowerment’.” Out-of-home is a game changer and we look forward to working with our brand partners to deliver creative and innovative advertising campaigns as tourism and business travel return to the Las Vegas area.”
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The three digital screens available at Resorts World Las Vegas are fully animated and can move in sequence, allowing brands to “take over” the entire space, including:
The partnership with Resorts World Las Vegas follows CCOA’s 2020 announcement with Arrivalist®, a leading provider of geographic intelligence for tourism-based measurement, providing hospitality and travel brands with measurable customer insights and analytics. deep performance in all its operations abroad. . presence at home (OOH). advertising campaign. This is a RADARPproof® CCO innovation that measures how outdoor advertising campaigns in hospitality and tourism are achieving their marketing goals. CCOA is strengthening its partnership with Arrivalist as a resource that enables travel/tourism brands to drive customers to a unique, post-COVID vacation destination, and help the economic recovery in the category.
About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries worldwide. North America, Europe, Latin America and Asia, reaching millions of people every month. The growing digital platform has more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the United States. More information is available at Investor.clearchannel.com, clearchanneloutdoor .com and clearchannelinternational. .com.
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Clear Outdoor Channel, Outstanding Herbst Score, Outstanding Ad Display Touchdown for Brands for ‘Big Game’ and Beyond Clear Outdoor Channel (NYSE: CCO), One of the Largest Out-of-Home (OOH) Media Providers in the world, today announces a new partnership with Nevada company… Welcome to Las Vegas, the entertainment capital of the world. With world-class entertainment and casinos, Vegas consistently ranks as one of the most visited tourist destinations in the world, providing advertisers with the best billboard opportunities. Additionally, Las Vegas is one of the top three business convention destinations in the United States and a world leader in the hospitality industry.
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Our roadside billboard network reaches 95% of adults 18 and older each week and provides coverage on all major highways and arteries, including I-95, I-15 and I-215. We have over 800 shows across multiple formats and offer one of the largest digital newsletters on the market, including exclusive access to the most impressive digital Spectaculars at Resorts World.
With more than 80 displays, Clear Channel Outdoor (CCO) is the largest digital signage provider in the market. And only CCO offers full access to the three spectacular Spectacular exhibits that adorn the exterior of the epic Resorts World hotel complex. Our digital network reaches 92% of the DMA’s 18+ adult population and generates more than 21 million impressions each week.
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The fastest way to get around Las Vegas is by car. Therefore, 92% of local adults travel to the city by car every week, and 22% of them drive more than 200 kilometers. It takes drivers about 40 minutes to get around the city from end to end, and on average, 20% of those who work in Las Vegas need a 30-minute round trip to get to work.
Source: Estimated number of units outside Clean Channel as of 06/30/2022; Geopath OOH Rankings June 2021; Scarborough 1 release, 2022
: Informative, engaging and effective, which communicates the reach, scale and frequency of our newsletters, along with the street-level impact of Transit Refuge.
Las Vegas is the 38th largest media market in the United States, covering two counties and having a population of 1.8 million adults 18 and older. The population distribution of the market is 55% white residents, 12% African American, 32% Hispanic and 12% Asian residents. Vegas receives more than 32 million visitors annually and the median household income is more than $85,000. On average, residents have almost two vehicles per family and are 38 years old. Additionally, 32% of Las Vegas residents have a college education and more than 67% are employed.
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Our billboards provide outstanding coverage in high traffic areas as well as a private jet terminal in the Las Vegas market. We offer comprehensive coverage of the major arteries and surface streets that cover Clark County, busy tourist corridors, and inbound traffic from Southern California. We have one of the largest digital footprints in the market, and only CCO provides exclusive access to the nation’s largest digital Spectacular outside of Resorts World Las Vegas. Additionally, with RADARView, we can help you plan your campaign with the best outdoor venues in Las Vegas to reach your desired audience.
The CCO offers seamless access to three of Resorts World’s spectacular outdoor views. This advanced digital canvas provides incredible creative flexibility and enhances visibility from the convention center, miles from I-15, and from incoming flights arriving at Harry Reid International Airport. And we have unique and special advertising opportunities at “The Globe”, which is located in the exclusive shopping center of Resorts World, as well as with exciting digital displays, including Zouk Nightclub along the Las Vegas Strip. others offer.
Make measurement an essential part of your outdoor advertising plan. Our suite of CCO RADAR solutions uses aggregated and/or anonymized mobile location data to help you plan, optimize and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insight into their daily habits, we help brands connect with consumers at the right time and place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
The cost of an outdoor advertising campaign can vary based on location, sign size, display type (print or digital sign), and campaign length. We develop customized OOH solutions, tailored specifically to your campaign goals. For more information on the price of the campaign, we recommend that you contact us. We’ll be happy to walk you and your team through your outdoor ad buying options.
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When you need to launch your OOH campaign quickly, we are here to help. At CCO, we aim to launch your digital signage campaign within two business days*. Once the creative is fully approved to our operations team on Thursday, we have your brand message live on our digital billboards the following Monday. Printed billboards take a long time
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